Following Selena’s first collaboration, which introduced the Selena Grace bag and accessories in Fall 2017, the new collection includes her first ready-to-wear pieces and is designed by the star in collaboration with Coach Creative Director Stuart Vevers.

Selena Gomez with the Coach Dreamer bag

Featuring ready-to-wear, bags, small leather goods and accessories, the collection is imbued with Selena’s powerfully feminine spirit. Pieces styled by Selena feature her unique touches, including an empowering personal motto written in her handwriting “Not perfect, Always me” and a bunny motif that speaks to her imagination.

“I love working with Selena because she brings her strong point-of-view to the design process,” said Vevers. “I wanted all of the pieces to reflect her style and her charm and to feel effortless.”

“I’m so proud of the collection,” said Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”

The Coach x Selena Gomez collection will be available for pre-order online at Coach.com and in stores beginning on August 14, and available in Coach stores globally beginning August 31.

Shot against the skyline of New York, the city where Coach was founded and a continuous source of inspiration for the brand—the collection’s campaign was created with longtime Coach collaborators, photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau.

EDITORIAL CREDIT Coach

IMAGE CREDIT © 2018 Steven Meisel

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