Have you Heard? Contagious is a quarterly intelligence briefing in magazine, DVD and online format. It identifies the ideas, trends and innovations behind the world’s most revolutionary marketing strategies. The relationship between brands and consumers has shifted.  The media landscape has fragmented. The transmission of ideas is more rapid and more viral than ever. Across all product categories, the way in which people’s purchasing decisions are influenced has changed beyond all recognition. Technological revolution accelerates these changes. It means the challenge facing brands – how to stand out and be heard amongst the din – is more acute than ever. Contagious recognises that strategic creativity remains the last legal way to gain an unfair advantage over the competition. From design through to marketing and retail, Contagious analyses the creativity and the strategies behind the brand ideas that work. Now / Next / Why

Publié par

Clément Deltenre

Artisan de jetsociety magazine depuis 2006. Rédacteur en chef. Webmaster. Community Manager. Ecrivain. Dénicheur de pépites.

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