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Guidelines for Online Success

Médias / 13/09/2014

DO read this book – DON’T let it collect dust ! The dos and don’ts of web entrepreneurship Have you ever wondered why your websites didn’t quite match up to the success of your competitors or peers? Have you ever looked at other sites and thought: “Why didn’t I think of that?” Have you ever spent too much time trying to find basic information that was buried deep in a needlessly complex website? You are certainly not alone and this book aims to change that by bringing together some of the world’s most highly acclaimed designers and developers, spanning every continent, all of whom share their knowledge and experience. With chapters arranged by subject (interface and design, marketing and communication, technology and programming, technical advice, content/content management, and commerce), a clear do/don’t structure, and plenty of real world examples of successful and award-winning websites, this book has all the advice and examples you will need to give your personal or business website an edge on its competitors and also win industry acclaim as well as respect from your peers. Your visitors will thank you. About the editors: Rob Ford, born England 1969, founded Favourite Website Awards (FWA) in May 2000, a recognition program for cutting edge web design which has since served over 30 million site visits. His work has been featured in numerous publications including The Chicago Tribune, The Guardian and many web related magazines. He has judged for most of the industry award shows, contributes regularly to other well-known web design sites and magazines and writes a regular column in Adobe’s Edge Newsletter. Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN, he has been building up the digital and media collection with titles such as Animation Now!, the Advertising Now series, the Web Design series, and TASCHEN’s 1000 Favorite Websites. www.taschen.com





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