MTV – Backchannel S’il y a une enseigne qui a bien compris comment tirer parti du web quand on fait de la télévision c’est MTV ! Devant la descente (aux enfers) des audiences télévisuelles et l’augmentation inversement croissante du nombre d’Internautes, la chaîne a décidé de prendre le meilleur des deux mondes. D’un côté un média puissant et sévèrement ancré dans les “foyers”, de l’autre un média interactif et jeune. Le web. Là où le pari est réussi c’est que MTV – qui a créé le “Backchannel” – arrive à toucher sa cible sur les deux supports simultanément ! Comment est-ce possible ? Bien… d’après les sondages, 40% des jeunes de vingt ans surfent en même temps qu’ils regardent la télévision. D’où l’idée de faire un site “game while you watch” … qui n’est en fait qu’un chat en temps réel dans lequel les participants sont invités à émettre les remarques les plus loufoques qui soient sur l’émission. Mais pratique pour attirer l’attention des utilisateurs ! Gonzague Dambricourt culture-buzz.fr Men prefer Kelly Brook’s long hair Women may currently prefer to opt for shorter, cropped hairdos – like Agyness Deyn’s “Pob” – but their men would rather see them grow it long, a new poll suggests. The “long and wavy” look sported by TV presenter Kelly Brook and Girls Aloud’s Cheryl Cole came top in the survey taken by 3,000 men, with 43 per cent voting it the sexiest style, the Telegraph reports. The “long and straight” look of Jennifer Aniston came second, while also included in the top ten were Bridget Bardot’s “beehive” (recently affected by Amy Winehouse) and the “classic bob” currently worn by Katie Holmes. “Long hair is traditionally linked to femininity which we’re sure is the reason that almost half of men have singled the look out,” said Karen Moore of TRESemmé Philips hair appliances, who no doubt also prefers long hair. READ MORE  condenastinteractive DESIGN AND DESIGN NEWS CALL FOR ENTRIES FOR TWO NEW BOOKS Best Bio Packaging (deadline 03/31/08) My Own Business Card (deadline 12/31/08) For more information, please visit: http://www.designanddesign.com/news.php DESIGN AND DESIGN IN A FEW WORDS  – a non-profit project unsponsored and totally independent, – all year round, free subscriptions and free submissions, no dead lines, – each day an homepage entirely dedicated to two new designers, – each January a book with the 730 design awarded during the year, – two separate communities of designers reunified for the first time, – a unique platform of expression, a great tool for inspiration. FOR MORE INFORMATION  designanddesign.com designanddesign.com designanddesign.com by agence marc praquin praquin.com 119 rue vieille du temple 75003 paris