Varon Magazine’s Fashion Director Hugo Lavín. For his shoot, Hugo has created a cast of characters using only one model and a variety of outfits to represent the oki-ni brand mix. Hugo revealed that the photo series Bus Riders by Cindy Sherman served as a reference for his shoot. Sherman’s work is a similarly heightened and theatrical exploration of human diversity, as the artist herself dresses up as characters she had observed on crowded New York buses. oki-ni.com
